Professional approach

Rarely do successful campaigns just 'happen'. Even those that have an air of simplicity have resulted from detailed planning & expert implementation.

 

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Innovative solutions

Impactful campaigns require attractive graphics & relevant, engaging content - which usually includes multimedia rich features such as audio & video.

 

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Tangible

results

Having followed our approved brief and by incorporating any existing 'traditional' marketing tools with innovative online methodologies - the end result is an attractive fully integrated marketing strategy.

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Our Team . . .

Gossama is an amalgamation of individuals specialising in a wide range of disciplines.  We are not ‘central office based’, preferring to enjoy the many advantages gained from being a multi-sited team; the time and cost savings in our business overheads ensure we can deliver great cost-effective solutions to our clients.  As technologies rapidly develop, we can quickly source new experts to complement our core team members; in this business it is vital to keep abreast of new technological advances.  Gossama is not hampered by restrictive ‘boundaries’ – we welcome change, thrive on variety and practice flexibility.  We work well together and are proud of what we have accomplished as a team.  

10 Branding Tips

GROWTH
Modern society is image driven – branding is beneficial for business growth
BE APPROPRIATE
Your brand needs to be appropriate to your business and how you hope to evolve
BE MEMORABLE
Be memorable, but not too ‘gimmicky’ as this can convey a ‘lightweight’ image
BE ORIGINAL
Be original - to maximise online marketing techniques eg. Google Adwords & SEO
FASHION
Don’t be too ‘fashionable’ – fashion dates quickly and leads to costly rebranding
CLIENT
Determine your ideal client and choose an image/logo/narrative to suit this demographic
BE PROFESSIONAL
A professional image develops client confidence, leading to a solid reputation and a good ROI
BE CONSISTENT
Be consistent eg, font type, colour scheme, logo and layout
ACCURACY
Always Spell Check – spelling mistakes are inexcusable and create a bad impression
POSITIVE IMAGE
Branding gets ‘you’ noticed – ensure you’re memorable for the right reasons!

Timeline

2009

Focussed on home and office based technology

Nowadays it is commonplace to browse the internet and access technology ‘on the move’; however, back in 2009 the core of our business was in the development of home and office based computer software.  Having worked with over 20 developers who all specialised in a wide range of programming languages and web-based technologies we quickly identified a change of direction was needed, as marketing through mobile devices became the dominant force.

2010

Mobile Devices & fast moving technological advances

The speed of technological advances is quite breathtaking!  No sooner has one new smartphone or tablet come onto the market then it is facing serious competition from numerous feature-rich competitors.  Gossama has ensured our software is ‘cross-platform’ proficient by utilising HTML5 in parallel with Flash technology; all our applications are designed to work equally as well on home, office and mobile platforms.

2011

Incorporating sophisticated technologies & providing white label support

Having such a wide-ranging knowledge base we evolved by providing marketing consultancy support as well as generating exciting, innovative white label e-commerce marketing ‘tools’ to support clients working across industry, retail, entertainment and leisure and to suit all budgets.    

2012

Integrating Apps and iPad Kiosks into our marketing packages for SMes

With a core principle firmly in mind – to minimise waste and consequential damage to the environment – we progressively won clients’ around to realising that utilising a ‘mini marketing app’ had considerable cost, time and environmental advantages over outdated business cards.  Likewise, as creating feature rich e-brochures has always been a core product in drastically reducing clients’ marketing budgets, we have ensured these vital marketing tools work to perfection on cutting edge mobile and marketing hardware.  We have further evolved our range to supply elegant and versatile iPad Kiosks; ensuring clients’ customers can always access their products and services whether at ‘base’ sites or when growing their businesses at trade events. Businesses need to, quite literally, move with the times to ensure they grow their customer base and push up sales.

2013

DEVELOPING INCREASED APP FUNCTIONALITY & DYNAMIC FEATURES

With such a takeup by clients for our App creation service, our developers have concentrated heavily on developing truly worthwhile features and increased functionality.  By launching a dynamic front end management system (CMS) we can now offer clients the option/facility to easily amend their own App content, as and when they wish - a superb feature ensuring businesses can always present 'live' product and services information to grow vital sales and maintain their market lead.

 

Our Process

Rarely do successful campaigns just 'happen'. Even those that have an air of 'simplicity' have resulted from detailed planning & expert implementation. With our years of experience in E-commerce we ensure every project benefits from a carefully strategised professional approach with tight project management from inception to completion.

Experience has taught us that 'less is more'. Successful, memorable campaigns are a fine balance of words & images which encourage the viewer to 'engage' by using their imagination - such a powerful tool but one often overwhelmed by an excess of words & content.

Impactful campaigns require attractive graphics & relevant, engaging content - which usually includes multimedia rich features such as audio & video. Markets and fashions change so fast that the end product must be capable of evolving to maintain real time relevancy. We use methods which easily facilitate frequent re-editing to ensure ongoing campaigns are cost effective.

Having followed our approved brief and by incorporating any existing 'traditional' marketing tools with innovative online methodologies - the end result is an attractive fully integrated marketing strategy. This fresh approach which both informs and engages the viewer is a proven vehicle to driving up web traffic & leads to increased sales.